Tuesday’s ad is entitled First Catch of the Season, and the illustration was done in 1953 by Douglass Crockwell. It’s #80 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a departure from the earlier ads, a series of ten smaller illustrations tells a story of fishing, beer, fish and beer and fish, and of course the one that got away.
