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Beer In Ads #1952: After The Summer Theatre


Friday’s ad is entitled After the Summer Theatre, and the illustration was done in 1953 by Douglass Crockwell. It’s #83 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple is just back home from a night out at the summer theatre. They’re relaxing and having a few beers and a late night snack. By relaxing, I mean she’s still in her gown, but at least he’s taken off his tuxedo jacket. So they’ve really let their hair down.

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