Wednesday’s ad is entitled Thanksgiving Day, and the illustration was done in 1953 by Douglass Crockwell. It’s #88 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a Thanksgiving Day story unfolds in eleven separate illustrations, of which only four feature beer. It looks like a small gathering, with only a younger couple coming to the home of one of their parents, I presume. Greetings made, and food smelled, Dad gets beers from the icebox, which they all share, except for Mom who was busy getting the meal ready. Dad carves, and the womenfolk clean up, just as god intended. Then they all sit around and talk, probably about when there will be grandchildren.
