Friday’s ad is entitled Weekend in Ski Country, and the illustration was done in 1954 by Haddon Sundblom. It’s #90 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a new couple is arriving at the cabin at the ski resort for the weekend. They must be younger, because in my experience older women do not rush up and hug one another, grinning like cheshire cats, and touching cheeks. The rest of the party is already settled in, drinking beer and eating popcorn by the fire. Out the window, the sun is going down, and skis and poles lean against the cabin, ready for tomorrow’s adventures.
