Monday’s ad is entitled The Boss Comes To Dinner, and the illustration was done in 1954 by Douglass Crockwell. It’s #93 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the boss is coming to dinner. They cook and get ready, then greet the boos and his wife, have dinner — served with beer, of course — then watch television and say goodnight. Afterwards, the man have thought it went well. He’s holding his wife’s hand, holding her hand, and gazing into her eyes, which all the thanks any good wife wants.
