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Beer In Ads #1963: Time Out In The Planting


Tuesday’s ad is entitled Time Out In The Planting, and the illustration was done in 1954 by John Gannam. It’s #94 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple is taking a much-needed break(? – they seem over-dressed, even for yard work) and having some beers on their back porch. When there’s beer, the plants can wait. That’s always been my motto.

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