Thursday’s ad is entitled After a Day on the Slopes, and the illustration was done in 1955 by Douglass Crockwell. It’s #103 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, several young people are in the lodge starting a fire and handing out beers. Through the giant picture window we can see a few stragglers still coming in After a Day on the Slopes, waving to one another. It’s nice to see one of the dudes being the server for a change, but then he’s probably just hoping to get lucky.
