Friday’s ad is entitled Chess, and the illustration was done in 1955 by Douglass Crockwell. It’s #104 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple is enjoying a couple of beers while playing chess. Based on body language, I think the woman has the upper hand in the game. She’s sitting back in her chair, relaxed, and smiling, while playing with her necklace. The man, by contrast, is sitting cloer to the table, head down, staring down at the game with an expressionless face. He’s going down.
