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Beer In Ads #1974: Indoor Barbecue

Saturday’s ad is entitled Indoor Barbecue, and the illustration was done in 1955 by Haddon Sundblom. It’s #105 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, maybe it’s raining outside. Because for some reason they decided to grill steaks on the fireplace. I guess if you drink enough beer it makes sense.

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