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Beer In Ads #1975: Showing Off The New Kitchen


Sunday’s ad is entitled Showing Off the New Kitchen, and the illustration was done in 1955 by Douglass Crockwell. It’s #106 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, they almost look like they could be twin sisters. A woman is showing off her new kitchen to another woman, while their husbands ignore the kitchen, beers in hand, and look as if they’re talking about anything else. It’s weird to see the center island made of brick.

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