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Beer In Ads #1983: We Won!


Monday’s ad is entitled We Won!, and the illustration was done in 1955 by Haddon Sundblom. It’s #114 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. This is another duplicate, and it was used the previous year as #100 with a different title, After the Game, everything else is exactly the same. The only difference is, this time we know they won. As I wrote about it the last time, the kids are back from the football game, and Mom has the salad and jello mold ready for them. Thankfully, someone also set out beer, which is the only thing on the table they really want.

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