Thursday’s ad is for Carlsberg, from 1897. Apparently they had hipsters as far back as the late 19th century with that chapeau, the flowing mustache, closely manicured beard and the baby blue ascot. Above that mug of beer he’s holding, the text translates roughly to “‘Old’ it is good! Give strength and courage,” whatever that means. I expect that’s not quite the sense of what it’s trying to say. But he looks so happy that he’s making me thirsty.
