Saturday’s ad is for Schlitz, from 1900. In this ad, an impressively large woman sits on the Arctic circle of the Earth, hops and barley in her hair, opening the tap stuck into Milwaukee, Wisconsin and filling a bottle of beer almost as tall as the Earth itself. I can’t even imagine what size the fermenters would have to have been to brew that much beer just to fill that one bottle. No wonder they felt like they were on top of the world. That is pretty impressive.
