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Beer In Ads #2059: Long Before The Chicago Fire


Monday’s ad is for Schlitz, from 1935. In this ad, which shows a blazing fire engulfing Chicago — the Great Chicago Fire of 1871 — along with the tagline “Long Before The Chicago Fire, Schlitz was making Milwaukee famous.” Which is technically true, since Schlitz was founded in 1849, or 22 years before the fire destroyed Chicago. Still, it seems like an odd way to sell beer.

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