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Beer In Ads #2065: Moments We’ll Never Forget

Sunday’s ad is for Schlitz, from 1940. In this ad, entitled “Moments We’ll Never Forget …,” is features “Six great explorers recall exciting episodes around the world.” But then there’s one more story. And it’s the moment you first tasted Schlitz. There’s even a sidebar with how bad air is for your beer. Another dense double truck filled with text. These may some of the first advertorials.

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