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Beer In Ads #2071: Something On The Ball


Saturday’s ad is for Schlitz, from 1940. In this ad, entitled “Something On The Ball,” there are several sports using balls highlighted — golf, football, bowling and tennis, but baseball is the most prominent one, and since this ad ran five years before the last time the Chicago Cubs appeared in a World Series, I figured it was appropriate for today’s ad with them finally making it to the series this year. The ad finally comes around to tying it into Schlitz, by saying while the sports have “something on the ba;;,” Schlitz is so good it has “everything on the ball.”

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