Sunday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case a “Big Appetite.” The woman is finishing dinner and opening the lid to whatever dish she’s been cooking, with an expectant look on her face, as her man leans in for a closer smell. I do like that he’s holding his beer close to the dish, so he can theoretically smell both at the same time. Then there’s the tagline. “Loosen your tie and enjoy your Budweiser.” You could pitch in and help, but nah, this is 1963. The little woman will take care of it.
