Monday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case a “After Bowling.” Bowling used to be an incredibly popular sport, and there’s an interesting book about how it, and indeed many of the things people used to get together to participate in, have fallen by the wayside, called “Bowling Alone.” But in the 1960s it was still rolling along, and apparently after playing, “the winners rub it in, the losers alibi.” Sheesh, that doesn’t seem like friendly competition. But at least they had beer. What’s bowling without beer?
