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Beer In Ads #2100: This Calls For … The Midway

Sunday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “the Midway.” At a fair, a couple stops for a hot dog and a beer. I love the hat and outfit the guy pouring the beer is forced to wear. Priceless. But I also can’t help but wonder what’s so funny about having a hot dog waved in one’s face? Or am I misreading that? What I see is the dude holding a hot dog up to his date’s face and her laughing hysterically, throwing her head back, so much so that’s she holding on to her hat so it won’t fall off. That must have been some serious joke he just made. Or are we witnessing a simple double entendre on the Midway?

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