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Beer In Ads #2101: This Calls For … Away From It All

Monday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Away From It All.” In what looks to be a hunting lodge, or possibly a weekend cabin, three manly men (you can tell because they’re wearing plaid flannel) and a dog sit around a roaring fire. They’re each drinking a beer (except for the dog) but curiously only one is using a mug, the other two are drinking straight from the can.

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