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Beer In Ads #2187: Heineken Refreshes Rebus Puzzles

Tuesday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, an unusual three-panel horizontal format, a rebus puzzle that carefully sounds out the Heineken tagline, with one humorous exception;

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