Wednesday’s ad is for the Scottish beer, McEwan’s, which until recently was owned by Scottish & Newcastle, but in 2007 it was split up and bought by both Heineken USA and Carlsberg, who each picked over its bones and took bits of it for themselves. Heineken got the McEwan’s brand.Who knows what its ultimate fate will be, though Heineken’s track record isn’t exactly geared toward preservation.
I don’t know when this ad was produced, but given the burning cigarette dangling above the McEwan’s man — taken from the Laughing Cavalier by Frans Hals — in the ashtray. it certainly must be when smoking still didn’t carry the stigma is does nowadays. I love the tartan background and just the simplicity of the drawing.
