Wednesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a couple is enjoying some beer on their back porch. Across their lawn their neighbors appear to be mowing the lawn and working in their garden. But the first couple poured them glasses of Ballantine Ale and are beckoning them to take a break and come over and join them for a beer. Now that’s being neighborly.
