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Beer In Ads #2643: Football Time With Ballantine’s Brewer’s Gold


Thursday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, two couples are meeting at a local tavern after attending a college footbll game at “State.” One couple arrived early and is already working on their first Ballantine Ale.

The other scan of the ad is clearer, but this one shows a little bit more of the right edge of the ad.

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