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Beer In Ads #2666: You’ll Like The Taste Of Old Style Lager

Saturday’s ad is for Heileman’s Old Style Lager, from the 1950s. The ad shows a female bowler (look for it, you’ll see it) smiling and holding up a bottle of beer with a list of interesting reasons why “You’ll like the taste of Old Style Lager.” But I especially like the tagline at the bottom: “We don’t aim to make the most beer; only the best.” You don’t often see semicolons in ad copy, so that’s a bonus.

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