Monday’s ad is for Goetz Country Club Malt Liquor, from 1967. Goetz Brewing by this time had been bought by Pearl Brewing, and they were brewing the Country Club brand. The ad shows a can of Country Club next to a full glass of beer, er … I mean malt liquor. These are surrounded by a bunch of empty brown bottles, with the following ad copy: “If you like beer a lot, you’ll like Country Club more.” And why would that be the case, you may be wondering. Well, they do offer an answer. “Because it is.” It certainly is.
