Monday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a tavern or inn sign that can be seen through a window, along with a dog and a flowering tree. Although the sky looks positively fake. Inside there’s a tray whose handles look like rifles, with two bottles and mugs of PBR in it. There’s also a bowl of pretzels in the foreground, so that’s the complete package.
