Thursday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a banner held up by two porcelain figurines. The whole spread looks to be pretty fancy, with two bottles and glasses of Pabst Blue Ribbon on a silver tray.
