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Beer In Ads #2706: What’ll You Have With Hors d’oeuvres


Thursday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in three-dimensional letters on a small wooden stand above trays of hors d’oeuvres, with a silver tray of Pabst bottles and full pilsner glasses.

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