Friday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written into the grill where they’re cooking hot dogs and hamburgers. Nest the gill, as you’be no doubt come to expect, is a bucket of PBR bottles and three glasses of beer being poured.
