Wednesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a life preserver aboard a sailboat. Also on the boat are a couple pouring themselves a couple of PBRs along with a tray of light snacks.
