Monday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the handles of the salad tongs sitting in a shrimp salad. In front of the bowl is a Pabst bottle being poured into a glass.
