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Beer In Ads #2720: Surprise People

Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features someone playing poker who appears to be discovering he’s about to have a royal flush. Presumably, that’s as much of a surprise as being served Michelob.

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