Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features a bottle of Michelob dressed as a ghost for Halloween. The punchline, or at least the answer to the tagline, is “all the other spirits would be out of business.” Funny. Not true, but funny.
