Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features an unseen hand putting a second six-pack of Michelob into his shopping cart. It’s interesting that there’s nothing else in the cart, not even some potato chips, pretzels or another snack?
