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Beer In Ads #2736: In Beer, Going First Class Is Michelob. Period.

Saturday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features a simple bottle and full mug of beer with their new tagline, possibly introducing it, “In Beer, Going First Class Is Michelob. Period.”

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