Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a full mug and a half-full bottle of beer next to it, with the odd admission that many customers think Michelob is an imported beer, or “one of those foreign beers.” And, apparently, it’s not. Period. But then there is the usual tagline “In Beer, Going First Class Is Michelob. Period.”
