Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features the requisite full mug and a half-full bottle of beer, but this times a shiny keg, too. According to the ad, the word “Michelob” was apparently hard to pronounce for some people, so they helpfully spelled it phonetically for them, along with the tagline “In Beer, Going First Class Is Michelob. Period.”
