Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1969, and features the headling “Good Taste Runs In The Family,” and shows the family of draft, bottles, and cans. And, of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob. Period.”
