Saturday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1947, features the tagline “Good Things Go With Schaefer,” and shows a basket on the front of a bicycle being loaded with items from the grocery store. Curiously, there’s no bag, which seems a little odd; that’s a lot of glass to go riding with on a bumpy road. What could go wrong? But I like that the cyclist is adding a wheel of camembert cheese to the basket, since that’s certainly a good thing that goes with beer.
