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Beer In Ads #2793: Cream Of The Crop


Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1980s, features the title “Cream of the Crop,” and shows a couple that looks like they may be farmers, or at least gardeners, looking over their field of Genesee Cream Ale cans. I guess they planted their empties and got new, full cans to grow. That’s how brewing works, right?

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