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Beer In Ads #2795: Love At First Sip.

Tuesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1960s, features a black and white photograph of a can of Genesee Beer, with the slogan “LOVE AT FIRST SIP.” The only color in the ad is the pink lip print on the can where, presumably, someone kissed the can.

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