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Beer In Ads #2797: Taste Invaders II

Thursday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1979, features a sci-fi theme, probably playing on the popularity of Star Wars, which was huge at that time. One spaceship, with a can of Genesee Cream Ale on it, along with two people looking very much like Luke and Leia from one of the original posters for Star Wars. I love that the beer can is his lightsaber.

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