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Beer In Ads #2807: Black Hat Genesee


Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, part of a series of framed promotional posters, features a woman staring at us, wearing a great big black hat. She also has on long black gloves and is holding a glass of beer in one hand.

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