Tuesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1964, part of a series of framed promotional posters, features a woman fishing who just caught a sizeable bass, or is that a trout. I don’t really know my fish. Anyway, she looks really happy about it.
