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Beer In Ads #283: Just Time For A Goebel Bantam


Thursday’s ad is yet another one for Detroit’s Goebel beer, from 1948. I figure I may as well keep the inadvertent theme going. I miss the small bottle, which they call a “bantam.” Except for a few extreme beers, you rarely see them anymore. Even Anchor had to abandon that small bottle they used to use for Old Foghorn. I’m told the bottle just became too expensive. But back to the ad. No time to drink 12 ounces? Surely you can drink a 7 ounce bantam weight beer and still make the train.

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