Thursday’s ad is for Van Vollenhoven’s Stout, from the 1940s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Van Vollenhoven’s Stout, brewed by De Gekroonde Valk (“The Crowned Falcon”) which was an Amsterdam brewery in the Netherlands that was founded by Jan van den Bosch. In 1792, the Rotterdam Van Vollenhoven family took over the company and gave its name to different beers, including the stout. The text at the bottom of the ad, “Geeft Kracht aan Jong en Oud,” translates as “Gives Strength to Young and Old.”
