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Beer In Ads #2874: Brasserie De Baccarat

Monday’s ad is for Brasserie De Baccarat, from the early 1900s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie Rauch, located in the northeast region of France known as Baccarat, a French commune in the Meurthe-et-Moselle. The brewery was founded by the Rauch Brothers in 1867, but it closed in 1949.

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