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Beer In Ads #2918: Beer Creates Sociability

Wednesday’s ad is for Geselligkeit, or “Beer creates Sociability,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in a lot of really cool posters, many of them for breweries, were produced. This is, I believe, part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

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