Saturday’s ad is for a German beer calendar, from 1952. From the late 1800s until the 1960s, poster art really came into its own, and in a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the bimonthly pages from the 1952 calendar, and each of the illustrations is by German artist Heinz Fehling. Because the only images I could find are small and in black and white, or greyscale, rather then post them one per day, here is the entire year.
